Understanding from a guide (keep) But there are also Read more
For the people who are new to seo, then I will suggest you to start here first to get the heads up on all my seo content. Open Your Ears One thing I have done since the first time I discovered that its possible to make money online, is to educate myself on the whole concept of marketing. Ironically the marketing that has taken me to the next level has been the passion I have for seo. I don’t consider myself an expert in seo, I’m just a guy who have been around Google for over 10 years now and know how things work. I say the only experts in seo are the ones who work for Google when it comes to the department that handle all the search criteria. These are the people who are experts because they know what all it takes to achieve higher rankings without having …
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If you have been hit heavily by the Google Panda penalization, like MasterNewMedia has, one of the hardest thing to do is to understand what is the appropriate frame of mind to get into before starting to fix, modify or correct possible problems.
Photo credit: Eric Isselée – iStockphoto and Ashwin KA
Rushing to prune and modify content on your web site may not really get you the results you need, unless you a) understand what is really happening and b) adopt a new attitude about the way you are going to create value for your readers, before worrying about what the search engines want.
With Google Panda looming on the head of many international webmasters, the best advice I can share on how to prepare and recover from it is really not at all about the nitty-gritty of deleting this or avoiding that (though there is a good chunk of that to do too) but about helping you understand how deeply different is this new Panda thing from anything you have seen before and “how” to “think” when it comes to decide what to do with your site.
Let’s start from the basics:
Google has realized that search results have been eroded by low quality sites, MFAs, spammers and scrapers and by those who have invested a great deal of time and resources (SEO work) in testing and exploiting Google existing search algorithms for the benefit of their sites.
To resolve this issue, Google has decided to do three things:
1) To “filter” automatically all of the sites that do not fit its new Panda algorithm.
2) To give increasingly greater credit to indicators and data that cannot be easily gamed. For example: if you look at the quartet of variables made up by Bounce rate, Time on site, Actions on page (e.g.: scroll, print, boookmark, click on ads, no-action, etc.) and Actions after leaving the page, you can get a much better idea of whether someone has derived a benefit from visiting that page or not.
3) To devise an algorithm that builds itself by continuously learning from new data and objectives it is set to go after. This way no-one at Google can really tell what specific variables determine the success or devaluation of a site, because these will be the fruit of software calculations and not of a specific rule and input provided by human beings.
These three points, represent profound changes to how Google has decided to manage low-quality content and to how Google is going to move gradually away from traditional gameable “signals” and into reading into the rich flux of user-data it has been collecting through cookies, toolbars, Google Analytics and Adsense accounts, Youtube accesses and more.
If you are curious and courageous enough to want to find out why these changes are so revolutionary and what would be the best attitude to face them, read on:
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White House Press Secretary Robert Gibbs has launched a Twitter account, @PressSec. His first tweet reads, “Learning about “the twitter” – easing into this with first tweet – any tips?”
The Twitter account’s bio says “An official WH twitter account….