Real-Time News And Content Curation: The Best 2010 Articles And Reports From MasterNewMedia

On January 18, 2011, Posted by , In ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,,,,,,, , With Comments Off on Real-Time News And Content Curation: The Best 2010 Articles And Reports From MasterNewMedia

Content curation is one of the most disruptive forces to have emerged in the last twelve months and one that will continue to expand its reach and influence in the coming years. Content curation, and with it, all of the infinite number of other curation sub-niches (video, news, social, products, data, etc.) will see a true blooming of applications, tools and services that will further enable individuals and organizations to create high-value content collections, digests, and newsradars of all kinds.

Photo credit: yekorzh

The explosive growth of the universe of content curation tools, testifies by itself the huge activity taking place in this field and the breadth of uses and applications that content curation will be able to embrace.

What may appear as an obvious and effortless activity, carried out by hundreds of thousands of individuals sharing their favorite links on social networks is also a fascinating new opportunity to learn a new set of skills and generate new value by organizing the world of information that is out there. For those who have the time, passion and competence to do so, curation becomes the art and science of aggregating, finding, monitoring, selecting and organizing the best content on a very specific topic for an audience of people specifically interested in it.

MasterNewMedia, has covered with a special set of articles this revolutionary new trend and here are the best reports on content curation, real-time news curation and newsmastering tools published during 2010.

In this content curation guide:

  • Part 1: Why we need it
  • Part 2: Aggregation is not curation
  • Part 3: Types and real-world examples
  • Part 4: Process, key tasks, workflow
  • Part 5: The curator attributes and skills
  • Part 6: The tools universe
  • Part 7: Business applications and trends
  • Content curation and value: The business of context
  • Content curation: Why is the content curator the key emerging online editorial role of the future?
  • Online news content and distribution strategies: Content curation and user syndication are next
  • Online content curation: The key to building visibility, authority and value

Here is the best on content curation from MasterNewMedia:

Online Video: The Best 2010 Articles And Reports From MasterNewMedia

On January 13, 2011, Posted by , In ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,,,,,, , With Comments Off on Online Video: The Best 2010 Articles And Reports From MasterNewMedia

As eMarketer forecasts that by 2014 77 percent of US internet users will consume online video, it starts to be evident that online video is fast becoming a major opportunity for many publishers.

Photo credit: lepas2004

For brands, online video offers an opportunity to engage and communicate more effectively to their customers. For publishers, online video creates an opportunity to deliver more compelling content in a new enticing format. For advertisers online video is one of the most effective ways to reach a wider segment of their audience.

This MasterNewMedia guide, is a curated digest to the best 2010 articles and reports on online video and it specifically covers:

  • The latest 2010 online video trends across different regions of the world and media industries.
  • The controversy between Apple and Adobe on the use of the Flash video encoding format on mobile devices.
  • A curated guide on the universe of video encoding formats available on the market.
  • A guide to the best online music marketplaces to find royalty free music tracks for your video productions.
  • A comparative guide of the best white-label video publishing platforms on the market.

All the details, here below:

Content Distribution: The Best 2010 Articles And Reports From MasterNewMedia

On January 11, 2011, Posted by , In ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,,,,,, , With Comments Off on Content Distribution: The Best 2010 Articles And Reports From MasterNewMedia

In an age where online content is increasingly spreading in contexts different than the original source, understanding all content distribution options at stake can help you better understand which are the best course of actions to follow. What license should you publish under? Is an email newsletter a good strategy to distribute your content? Is it worthwhile to make your content accessible also by mobile phones?

Photo credit: mipan

This MasterNewMedia guide to the best 2010 articles and reports on content distribution wants to help you answer those very questions. Specifically, this guide covers:

  • Robin Good\’s own advice on online publishing strategies and content distribution.
  • The opinion of AlJazeera Moeed Ahmad on Creative Commons and online content licensing.
  • A curated guide on the best online resources on how to create, design and deliver your email newsletter.
  • The best free solutions to create and deliver your email newsletter.
  • The best commercial tools to prepare and distribute your email newsletter.
  • A guide to the top distribution strategies for online content.
  • The best tools and services to create a mobile version of your website.
  • How to detect, fight and report online plagiarism.

All the details, here below:

Online Marketing: The Best 2010 Articles And Reports From MasterNewMedia

On January 6, 2011, Posted by , In ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,,,,,, , With Comments Off on Online Marketing: The Best 2010 Articles And Reports From MasterNewMedia

For most of the people, online marketing is a risky business. A field packed with well-dressed unscrupulous people, who use all kinds of dirty tricks to carve money out of unaware visitors who land on their website pages. But this is just one kind of online marketing.

Photo credit: Ndul

Professional online marketing is the science of communicating effectively with your readers and potential customers. Well-done online marketing involves an accurate selection of all the market niches available and an ongoing true conversation where you offer all the best bits of content, tools and resources that you have without first asking for something in return.

This MasterNewMedia guide to the best 2010 articles and reports on online marketing, is meant to be a toolbox of useful resources and recommendations to promote and sell your products on the Internet in the right way, by leveraging a true relationship with your audience and by offering tangible value. Specifically, this guide covers:

  • How to market and sell your products on the Internet Robin Good
  • Key principles and strategies to promote your products using viral marketing techniques
  • How to leverage online forums to promote yourself and your products
  • The ethical strategies to market your products on the web explained by European entrepreneur Andrea Vascellari.
  • The best tools an services to create a store where you can sell your products online on a budget.

Here all the details:

Social Media: The Best 2010 Articles And Reports From MasterNewMedia

On January 4, 2011, Posted by , In ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,,,,,, , With Comments Off on Social Media: The Best 2010 Articles And Reports From MasterNewMedia

Social media is gradually changing the paradigm of how people market, promote and care about their customers and potential clients. But what is the correct strategy, tools and approach to achieve those goals?

Photo credit: Kirsty Pargeter e Creative Nerds

Most social media users, both individuals and companies, just open social media accounts without a clear strategy on how to actually achieve any of those goals in a pragmatic and systematic way. Most, don\’t even realize that the essence of an effective social media strategy is providing real value to people before even considering to ask something in return.

This curated guide of the best 2010 social media reports and articles from MasterNewMedia, helps you make sense of HOW to utilize social media while creating value, helping others out and building a following of passionate fans. Specifically, in this guide you will find:

  • How social media is transforming television into a new, more entertaining medium.
  • The best Ning alternatives to build your own community platform.
  • The importance of customer service in social media marketing
  • Best examples and strategies to create a Facebook fan page.
  • Social media marketing strategy tips from Ravit Lichtenberg, CEO of
  • Reports on the use and adoption of social media technologies inside the educational landscape and among top US business companies.

Here all the details:

Online Video Trends: The Complete Media Industry Report – Part 2

This is the second part of a highly visual and data-rich industry report on the latest online video trends emerging around brands and e-commerce websites.

Photo credit: Michele Piacquadio

While Part 1 provided a directional snapshot on the emerging 2010 trends in the online video landscape, Part 2 of this report introduces you to hard data regarding the penetration and consumption of online video used for commercial and marketing purposes.

Here some key 2010 takeaways from the report:

  • Only 2.6 percent of all brand views occurred through off-site embeds, which is less than all media categories except for broadcasters.
  • Only 38 percent of viewers is reported watching a completed video.


  • More than 84% percent of brand managers surveyed say they are currently using online video on brand websites for marketing products and services.

MasterNewMedia is republishing this original report, originally authored by Tubemogul and Brightcove with their explicit permission, by presenting a whole new set of redesigned information charts so that you can extract the most value from it, with the minimum effort.

Here Part 2 (Part 1) of the Online Video Industry Media and Trends report:

Online Video Trends: The Complete Media Industry Report – Part 1

On December 16, 2010, Posted by , In ContentDeliveryAnd Distribution,NEWS, tagged in ,,,, , With Comments Off on Online Video Trends: The Complete Media Industry Report – Part 1

If you are interested in learning and accessing hard data about the latest online video trends, you have come to the right place. In this highly visual and data-rich industry report, you can get a good view of how much online video is presently used across different regions of the world and relative to other established media.

Photo credit: Michele Piacquadio

As YouTube is removing any time limit on video uploads, more and more people are using online video as an effective means to communicate, learn, entertain themselves, as well as to market, promote and sell their products.

Here some key emerging trends for 2010:

  • In 2010 online video usage kept on growing as more and more viewers demand and watch video content.
  • Facebook and Twitter are coming of age as sources of video news. Facebook specifically, is soon meant to be second only to Google in referral traffic to online video content for media companies.
  • The average length of online video views via embedded players on third-party sites proves to be a powerful attraction for customers and viewers as it sets between 1\’ 42\’\’ and 2\’ 00\’\’.
  • Brand managers plan to allocate more money and resources for online video in their marketing strategy.

This report provides a directional snapshot of video media trends and draws on a number of data sources:

  • Platform data from a sample of Brightcove media customers; and
  • Consumer engagement reports based on TubeMogul’s online video analytics from this aggregate data set.


  • Platform data from a sample of Brightcove brand marketing and e-commerce customers; and
  • An anonymous survey of more than 300 senior-level brand managers from leading business-to-business and consumer brands, including dozens of Fortune 500 companies.

Thanks to Brightcove and TubeMogul permission, MasterNewMedia is republishing this report by presenting a whole new set of redesigned charts, which help you understand better and more easily how key video industry trends are playing out, and by curating the presentation of the remaining information for maximum legibility and with good references.

Here Part 1 (Part 2) of the Online Video Industry Media and Trends report:

Social Media Research: Blogging, Twitter And Facebook Use Trends Inside US Corporations – 2010 Update

On December 10, 2010, Posted by , In ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,,,,,,, , With Comments Off on Social Media Research: Blogging, Twitter And Facebook Use Trends Inside US Corporations – 2010 Update

Are top US corporations embracing social media technologies? The new research study on 2010 Fortune 500 companies and their use of blogs, Twitter and Facebook seems to positively confirm this trend.

Photo credit: Kheng Ho Toh and Dmitriy Shironosov

Each year Fortune Magazine compiles a list of the largest US corporations, which are named the Fortune 500 given their size and wealth. Due to the hugely influential role that these companies play inside the corporate world, their use of social media technologies does provide valuable insights of emergent trends to monitor.

For this specific reason, every year Nora Ganim Barnes and Eric Mattson take Fortune 500 companies as a testing ground to analyze social media corporate use trends.

The new 2010 study revisits the 2009 study while also expanding its research focus by looking at the Fortune 500 companies use trends of Facebook.

These are the reported highlights:

  • 116 (23%) of the primary US corporations listed on the 2010 Fortune 500 have a public-facing corporate blog updated in the past 12 months.
  • In 2010, only 32% of top US companies relies on the adoption of blogging to establish a conversation with customers. In 2009 it was the 39%.
  • 298 (60%) of the new Fortune 500 companies have regularly-updated corporate Twitter accounts. This number is up dramatically from 35% last year.
  • 280 (56%) of the 2010 Fortune 500 companies have now a solid presence on Facebook.
  • The Fortune 500 companies which regularly use social media technologies belong to a wide spectrum of industries.

Given that Fortune 500 companies stand as an established model for business success, it is indeed strategically critical for you to examine all the data shared in this report to extract solid insights that may help you develop an effective social media strategy.

Content Curation And Value: The Business Of Context

On December 1, 2010, Posted by , In ContentDeliveryAnd Distribution,NEWS, tagged in ,,,, , With Comments Off on Content Curation And Value: The Business Of Context

What is the real value of curated content? Does it live in the content itself or does it live in the context, in the curation of the content – the commentary, the opinion pieces, the conversations that the content itself generates?

Photo credit: Robin Good

In these two short video interviews I captured a year back, George Siemens and Gerd Leonhard, discuss and analyze on what is defining itself as the new “business of context” and about the true value of niche, theme, curated content, with one question in mind: can the content curation strategy approach generate true business value that can be monetized?

Here are some of the highlights:

  • People are willing to pay for value, for curated selections of meaningful content that not everyone has the skill or time to gather, filter and group in specific niches of interest.
  • If the content and information has been produced by the public purse, it needs to be shared with the public.
  • The part of content that you share for free is what builds up your reputation and credibility in front of the rest of the world.
  • People will buy your content and compensate your efforts, only if the content you have already shared for free is valuable enough to drive them into a purchase.
  • Context is increasingly becoming content. All additional elements like tags, metadata, geolocalization data that define the context of a piece of content are now part of the content themselves, because they make the content more usable.
  • The economy on the web has become a “link-economy“, where the context is as valuable as the content carried out by the link itself. A link shared on Facebook is more important than a link shared on your blog.

If you are still struggling to discover the real value of content curation, and are wondering whether curating news (newsmastering), or any other specific content can indeed provide extra value to your readers, while creating opportunities for new business, I invite to listen closely to what Gerd Leonhard and George Siemens have had to say on this.

Real-Time News Curation – The Complete Guide Part 7: Business Applications And Trends

What are the business opportunities for real-time news and content curation? Are there key business drivers that companies can leverage to build new added-value content services? What are the major trends that will be driving the content curation marketplace? How will newspaper and magazines take advantage of such new emerging business models to keep their business afloat?

Photo credit: ozgurdonmaz

After having analyzed what are the reasons that are making content curation a necessity, and having illustrated what are the tools, skills, processes and workflow needed to realize such curation, it is time now to explore a bit the business side of things too.

Can real-time news and content curation provide enough value and unique content to potential readers to make it possible for curators to charge for access or for complementary services?

This is what I have set myself to find out. By scouting and researching what has been written on this topic and by tapping on my own experience and intuition, I have prepared this “curated” guide to the business side of news and content curation.

In it you can find, often in the original words of who had it, the best insight and ideas on this topic, and what are the key drivers, opportunities and trends to pay active attention to.

Here all the details:

Real-Time News Curation – The Complete Guide Part 6: The Tools Universe

On October 13, 2010, Posted by , In Community Posts,ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,,, , With Comments Off on Real-Time News Curation – The Complete Guide Part 6: The Tools Universe

What tools do I need to docontent curation“? Do I need a different technology if I want to curate the news and not the rest? How about if I want to curate only video clips. Is there something just for that? How many “curation” tools are out there and what are the key differences among them?

Photo credit: Robin Good

After having spent time understanding why content curation fulfills such a great need, having clarified the differences between automated aggregation / filtering and manual curation, having shown real-world examples to understand what aggregation and curation look like, and having defined the process, tasks and the skills that a news or content curator should have, this part of the Real-Time News Curation Guide is devoted to analyze the exploding universe of curation tools out there, what is out there, what characterizes these tools and what features we will need in the near future to make them even more useful.

For this purpose, in the course of the last few months I have been putting together a curation toolkit map that attempts to map out all of the content and news curation tools available online.

It is amazing to see how many tools already contribute to this emerging new universe of interest. In the arc of only a few months over 10 new curation tools have come to the light and more are going to be released in the coming weeks and months.

In total honesty, I have been anticipating, and actually hoping for, this wide and growing acknowledgment of the importance and power of content curation, or newsmastering as I labeled it back in 2004, for a long-time. I am tremendously excited to see that my original ideas on newsmastering and content curation via newsradars, inspired also by the ideas of Stephen Downes were all on the right track.

The result of this second layer is that the Internet will self-organize, that information generated in a thousand or a million places will cluster, become composite, interpreted, specialized, and produce highly targeted, highly specific resource feeds at the output end.

Just a bit too much ahead of their own times.

Real-Time News Curation – The Complete Guide Part 4: Process, Key Tasks, Workflow

On September 29, 2010, Posted by , In Community Posts,ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,,, , With Comments Off on Real-Time News Curation – The Complete Guide Part 4: Process, Key Tasks, Workflow

What are the tasks involved in the real-time news curation process? What does exactly a news curator do?

Photo credit: Carl Swahn

In Part 1 of this Curation Guide I have explained the reasons why news curation has become a necessity. Part 2 was devoted to explain the difference between automatic news aggregation and human-powered manual curation. In Part 3 I have curated a visual list of both aggregated and curated news examples so that you can have a better idea of what news curation really looks like. I have also recently updated it with some visual maps to make navigation and browsing even easier.

In Part 4 of this Complete Guide to Real-Time News Curation I am presenting, what I have identified so far as being the key tasks a real-time news curator, must attend to. (I am more than interested in expanding and refining this initial list, with your kind suggestions and feedback as I like consider to consider this guide more of an ongoing work in progress rather than a definitive static reference.)

My goal with this, is one of sharing with you my own discoveries on this topic, as I truly believe that news curation offers not only a great opportunity for subject matter experts to create additional value, but also a much bigger opportunity for society as a whole Internet to start making greater sense of the uncoherent and hard-to-follow mass of information that we have are publishing online.

Here is what I have found out:

Real-Time News Curation – The Complete Guide Part 3: Types And Real-World Examples

On September 22, 2010, Posted by , In Community Posts,ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,,, , With Comments Off on Real-Time News Curation – The Complete Guide Part 3: Types And Real-World Examples

What\’s more important? To save editors time and abilities in finding and reporting the most relevant stories so that they can dwell more on content production, or to leverage to-the-max the power of new media technologies such as automated aggregators, search engines, or social analysis tools, to extract on auto-pilot the best content and news available out there?

Photo credit: dizeloid

In part III of this guide to real-time news curation (Part I and Part II) you can find a full-blown showcase of real-world examples of good content curation, from basic lists to guides and news reporting, as well as some more traditional, or I should say, more familiar, examples of automated and semi-automated news aggregation.

I am certainly not trying to build a full and comprehensive list of all examples of curated news out there, but only a showcase of the best representative references I have been able to find during my research. There are probably a lot more, and I would truly appreciate your contributions to this, via the comments area at the end of this guide.

So this is by no means an attempt to rank or highlight the best out there, but only a dutiful report of what I have found during my investigation and I am very eager to discover more great examples to expand this collection.

If you have been wondering what is the difference between aggregated news and curated news, or what good curated content looks like, look no further. Here is the most interesting stuff I have found out there:

Real-Time News Curation – The Complete Guide Part 2: Aggregation Is Not Curation

On September 15, 2010, Posted by , In Community Posts,ContentDeliveryAnd Distribution,NEWS, tagged in ,,, , With Comments Off on Real-Time News Curation – The Complete Guide Part 2: Aggregation Is Not Curation

We are no longer just consumers of content, we have become curators of it too. In Part 1 of this Guide I have introduced why we really need real-time news curation and what is the basic idea behind it (Part 1 – Real-Time News Curation, Newsmastering And Newsradars – The Complete Guide Part 1: Why We Need It). In Part 2 I want to continue illustrating what “real-time news curation” is all about, and more specifically why it differs from automatic aggregation, and why you really need a human being to do it. As I see it: “Aggregation is automated, curation is manual.

Photo credit: Creativaimage

Back in 2004, I wrote an article entitled: The Birth of The Newsmaster.

It was my first public realization, that a real-time news curator, which I labeled at the time a “newsmaster“, was soon due.

The explosion of RSS-based information channels and my early experiments with it, led me to think that whoever, like Robert Scoble was claiming to be able to follow hundreds of thousands of news feed sources, would have had to soon question his assessments. You cannot follow and keep yourself updated in an effective way by simply subscribing to as many news sources as possible.

De facto RSS did (and does) put a large quantity of content in a sort of tacit public domain as it offers the easiest way to reuse, syndicate and aggregate formatting-free content in an unlimited number of ways.

It is in the DNA of RSS to be wanting to be free, to be further reused, personalized and syndicated.

And it was this very technical innovation, the democratization of most web content into a standardized format that anyone could subscribe and work from (RSS), that made me realize how big an opportunity there was for those with sufficient expertise, passion, analysis and research skills to become unique aggregators and intelligent news curators on specific topics of the best content available out there.

The ability to aggregate, filter and curate content coming from the most disparate sources appeared to be the key operation skills required to make this idea become reality.

I then imagined how valuable could have been the creation of specialized, focused information channels, intercepting the needs and interests of very specific niches:

  • Valuable to those who want to learn and stay updated instead of being inundated with tons of content garbage and unverified news to sift through,
  • valuable to those who curate and publish such channels as these provide them with the perfect means to build their own visibility, credibility, trust and authority,
  • valuable to publishers and brands supporting such news publishing approach as it brings real value to their customers and helps everyone make better sense of all the news available out there.

The problem of information overload is like any other problem, one side of a new, bright opportunity. As the quantity of news and information grows by the hour, we need new means and approaches to organize and make sense of all of it.

Automated aggregation is not the solution. Human-powered, manual news curation is.

Human news curators can add more value and understanding to the news, by aggregating, filtering and curating them, than it is available in individual news stories taken by themselves.

By organizing, filtering, selecting and picking the best and most relevant information for a target community of fans / readers / customers, an online publisher can provide his audience with high-quality, unique value that will be hard to find elsewhere.

So, as I wrote six years ago, it did and it still does look to me as a renaissance of sorts is truly taking place. Understanding what this renaissance is all about and how you or your organization can best leverage it, is what this guide on real-time news curation is all about.

Here, in Part 2 of this guide, find out what are the key differences between aggregation and curation and why real-time news curation is so much better than automated aggregation when it comes to provide high-quality news and information on a specific topic.

Real-Time News Curation, Newsmastering And Newsradars – The Complete Guide Part 1: Why We Need It

On September 7, 2010, Posted by , In Community Posts,ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,,, , With Comments Off on Real-Time News Curation, Newsmastering And Newsradars – The Complete Guide Part 1: Why We Need It

The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of finding what is relevant to his specific interest. Even in the case of power-users utilizing RSS feed readers, aggregators and filters, the amount of junk we have to sift through daily is nothing but impressive, so much so, that those who have enough time and skills to pick the gems from that ocean of tweets, social media posts and blog posts, enjoy a fast increasing reputation and visibility online.

Photo credit: dsharpie and franckreporter mashed up by Robin Good

What we need to get much better at is scaling that system so you don’t have to pay attention to everything, but you don’t miss the stuff you care about…
Ev Williams at a Girls in Tech event at Kicklabs
via Stowe Boyd\’s blog

Real-time news curation, or what I call “newsmastering“, is the art of finding, aggregating, filtering, selecting, curating and republishing high-quality news stories on a very specific theme, topic, or for a particular audience interest, problem, passion.

It grows out of the need to make sense of this very need to filter and make sense of the enormous amount of information that is available out there and that keeps increasing by the hour.

Real-time news curation, is also an emerging, new online professional role, the news curator, or newsmaster in sorting, editing, enriching and picking the most relevant news and stories on specific topics-themes.

Traditional newspapers curated news content from their associated news wire agencies, affiliated news bureaus and direct reporters, to create a bit-of-everything top-down/broadcast characterized by a mass-communication approach.

In the case of real-time news curation, it is the user who selects his preferred topics and his trusted curator / newsmaster and then subscribes to it via a feed, social channel or newsletter.

As individuals become increasingly more media literate they increasingly select their personally trusted news curators on specific topics, rather than relying on the more superficial and generic information streams provided to them by traditional news channels.

Thematic and topic-specific news channels have greater affinity with the natural flow of information on the Internet. They intercept and provide valuable news information to those specifically interested in them, filtering out the junk and picking up the most relevant items.

This, I believe is the direction in which we are haded and the modality in which human beings will keep themselves updated in the near future.

If until yesterday you have relied on generalists on main TV channels and newspapers to “present” and report to you the news they got themselves from other sources, wouldn’t it be a step forward if now you could get:

a) The specific type of news you wanted

b) from those trusted ones you believe to be “in the know in your field of interest?

That’s right; individual experts or small teams who curate topic-specific news channels by selecting the best of all the news out there on the topic they have built authority and expertise for (while disclosing and providing you with a link for each and every source).

This three-part guide is dedicated to explaining and illustrating what these emerging news curators do, what is the difference between them and automatic aggregation, what skills and tools they require and what their future is going to look like. More specifically:

  • What real-time news curation is,
  • why it is going to be so relevant,
  • how it came to be,
  • how it is done,
  • what tools and skills you need to do it,
  • what are the tools and technologies needed,
  • which are the existing services and tools,
  • which is the ideal news curation system features set,
  • what is the future going to look like.

Here is everything you need to know to understand how we are going to manage the information overload and what real-time news curation, or newsmastering, is all about.

How To Mobilize My Website: Best Tools To Convert Your Blog Into A Mobile Site

On July 26, 2010, Posted by , In ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,, , With Comments Off on How To Mobilize My Website: Best Tools To Convert Your Blog Into A Mobile Site

How do I mobilize my website? is probably a question you have already started asking. But after the initial curiosity, you have not found yet the time to think seriously about when and how you are going to convert your web site or blog into a mobile version that can be properly viewed on any iPhone, iPad or on any other modern smartphone. In this MasterNewMedia guide we have identified and reviewed all of the best tools and services out there, that can help you build or convert your blog into a full mobile site.

Photo credit: Robin Good

The forecasted rise in mobile data traffic and the rising usage of smartphones are statistical confirmations that the time in which web publishers like you need to embrace the opportunity to deliver content to a wider audience and across multiple devices is here.

BlackBerries, iPhones, iPads, Android phones and other standard mobile phones may be already a significant part of the traffic you receive on your site, and the tools that can make your web site fully accessible on mobile devices are many, easy and inexpensive. So why not creating a better experience for your readers connecting to you via their mobile devices?

Well, a web site displayed on a standard computer screen is not the same as a web site displayed on an iPhone or BlackBerry. There are design and layout issues, legibility and navigation problems, the need for things to load rapidly and efficiently. In particular:

  • Screen size: Screens are smaller and content on your pages need to be arranged differently than your standard website. Mostly, you need to organize information in a vertical fashion, but avoiding as much as possible the need to scroll down.
  • Images: All pictures on your pages should be correctly resized and made smaller and lighter to ensure fast page loading.
  • Connection speed: Your mobile site should be optimized to have fast-loading pages and to deal with connection drops or other issues related to connection speed. This is particularly important for a mobile site that sells products as no user wants to be worried of connection drops in the middle of a transaction.
  • Widgets and plugins: All extra component like widgets, plugins and add-ons may slow down your mobile site and, most importantly, may not work at all on mobile phones. For example, Apple devices do not support Flash, so if you are creating a mobile website for them, avoid all Flash-based elements and, where possible, go for HTML5 instead.
  • Sensors: Last-gen phones have physical sensors like accelerometers, gyroscopes, light sensors and other bells and whistles built-in. On one hand, you should know very well if these sensors may cause extra issues for mobile navigators and, on the other hand, you should understand how to leverage these sensors to offer a superior navigation experience.

To help you identify the best tools to convert your existing site into a fully mobile one, the MasterNewMedia research team has searched, identified and collected the best tools out there to convert sites into mobile versions and to make your evaluation as effective as possible, we have prepared a tools\’ mindmap and a set of comparative tables illustrating side-by-side the strength and weakness of each one of these mobile website builder tools.

Here the criteria that our team has used for this comparison:

  • Custom domain: Create a specific URL that identifies your mobile blog site.
  • Ready-made templates: Style your mobile-optimized website with readily-available templates.
  • Mobile analytics: Supervise traffic, revenues, entrance keyword and other data of your mobile blog site.
  • Ad integration: Integrate third-party ads in your mobile blog layout.
  • Automatic redirection: Redirect your readers to a mobile-optimized page of your site when they are visiting your blog site with a mobile phone.
  • Price: Cost of the mobile website builder tool.
  • Pro features: Advanced features present in pro / paid accounts.

In addition to mobile website creator tools, in this guide you will find also those online services that allow you to visualize your blog as a mobile site for testing purposes or that allow you to redirect your standard web visitors to a an automatically-generated mobile version of your website or blog.

If instead you are more into coding than in utilizing web-based solutions, you can leverage the power of CSS3 media queries to create a mobile version of your website.

Here all of the best tools and services to mobilize your website or blog:

Website Navigation Design: How To Provide Clear Instructions And Directions To Your Readers

On July 22, 2010, Posted by , In ContentDeliveryAnd Distribution,NEWS, tagged in ,,,,, , With Comments Off on Website Navigation Design: How To Provide Clear Instructions And Directions To Your Readers

How can you help your readers find what they are looking for on your website? How can you facilitate their need to know what to click next or where to look when in search for something? Navigation instructions, or as someone calls them, interface design instructions for the user, are text-based and visual elements that can help your web visitors understand more easily what they need to click or where they can look to find what they are looking for. As such, these navigation signposts and visual directions can make a hell of a difference in converting temporary visitors into long term clients and fans. In this report you will learn what are the key basic elements you need to pay attention to, to design effective user-facing navigation instructions.

Photo credit: António Nunes

People have things they want to accomplish, whether it’s making a purchase, finding a recipe, or learning how to do something new.

Inherent in many web page designs, therefore, is information to help a user perform an action.

…In addition to these types of visual cues, we often write instructions to assist users in knowing what to do next.

These instructions guide the eyes and minds of the individual to look at the appropriate place and to take the appropriate action.

In this report, Connie Malamed identifies and explains which are the most critical aspects to pay attention to when working to add or refine user navigation messages and instructions to help your online readers find what they are looking for or take a specific action.

Specifically, some of the key aspects highlighted in this report, showcase the importance of several unique factors in designing effective user navigation instructions:

  • Maximizing audience targeting
  • Countering information abundance
  • Writing style
  • Improving accessibility
  • Testing relevance

Leaving nothing to chance or luck, but planning carefully how to provide sensible navigation help to readers and customers looking to complete a specific task on your website, is a valuable investment that any professional web publisher providing content, products or services beyond the typical blog, should seriously consider paying close attention to.

Here, the full report in detail: