FTC issues new guidance on endorsements and related online disclosures

On June 7, 2015, Posted by , In NEWS, By ,,,,, , With Comments Off on FTC issues new guidance on endorsements and related online disclosures

FTC new on and
Affiliate Marketing: As affiliate marketing practices continue to thrive, the FTC has edited its affiliate marketing guidance in the new FAQs. The FTC expands on its previous FAQs, which stated that an affiliate marketer must disclose the relationship …
Read more on Lexology (registration)

Daily Funding Roundup
Springbot, an eCommerce marketing platform designed for small to mid-sized online businesses, landed $ 6 million in their latest round of funding. The financing was led by TTV Capital and included increased participation by existing investors such as …
Read more on VatorNews

eBay Enterprise Announces THE SHOP, an eBay Enterprise Agency, the First to
“Because THE SHOP is so engaged with our commerce marketing technology, including affiliate marketing, attribution, database and CRM, email marketing, retargeting, online display and mobile advertising, the team has direct knowledge about what is …
Read more on Business Wire (press release)

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